Make Sure There Is “Pain”

A couple months ago, I got connected to an inventor who has an idea for a new medical device. His inspiration came from literal pain and suffering from a procedure he had to endure as a patient.

Last night, my best friend told me about an idea she has for a new software application. Her inspiration came from figurative pain entering data into her computer.

Both ideas have merit. Both ideas are novel. Most importantly, both ideas were inspired by “pain”.

And I think this is VERY important for any product development endeavor. Your idea maybe the coolest thing ever. But if it does not solve a real problem and reduce / eliminate pain of some kind, then you are probably wasting your time.

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