Tag Archives: tactics

A Project That Matters

Having projects that are fun, enjoyable, challenging, and meaningful to the customer are rewarding opportunities. But projects like these rarely happen. And I really haven't been able to find these opportunities through business development.  I think the secret is that these kinds of projects are often times hidden and unknown, especially to the outsider. We have a project like this now. Our experiences are a very good fit with the client needs. Generally speaking, the client resources are welcoming and open and sharing--they want things to get better. The engagement involves quite a bit of strategy; what we are doing now is not why the client brought us in. Most importantly, we believe the results of our efforts will make a significant difference in the company's bottom line and also the culture. This is...

The Little Things Do Count

On my trip to the PO box today, I had a card from Mike Auger of Barger Packaging. Inside the card was a small present. Mike made a "bag tag" by laminating my business card. img001253 Yeah, the bag tag is a small token. But it really means something to me. Barger hasn't been a client of Creo Quality, nor have we been a client of theirs. I met Mike at a recent INpact meeting (both Barger and Creo Quality are members). Because of this kind gesture, I'm anxious to learn more about Barger Packaging's products and services. Because of this, Barger Packaging will be "top of mind". It's clear to me that Mike Auger...

January Whiteboard Session: 2020 Strategic Vision

On January 8th from 10am to 11:30am I lead a discussion called "2020 Strategic Vision" at our monthly Whiteboard Session, hosted by Tomato Fish Marketing. Below is a list of helpful links from articles, books, etc. that we find useful in developing a 2020 Strategic Vision. Curious what our Whiteboard Sessions are like? Take a look a the short 4 minute clip of the January Whiteboard Session below. httpv://www.youtube.com/watch?v=BVNUJov4xwY You can also view excerpts from previous Whiteboard Strategy Sessions on the Creo Quality YouTube channel....